زي القمر

Background

ZayEl Qamar  is the firstof its health awareness magazine in Jordan specialized in children andfamilies health, providing comprehensive health tips aiming to  increase and highlight the importance andsimplicity of health awareness leading to behaviour change. The magazine ispiloting off in Jordan, Saudi Arabia and Qatar with the aim of expandingregionally in the coming years.

“ZayEl Qamar” is registered in the Ministry of Trade and Industry,and approved by the Ministry of Health and Produces & Publishing Department/2008.

“Zay ELQamar” covers many important health issues related to families which areregarded as their guide for leading a healthy lifestyle, we aim to promote theexisting medical and health care services and products, as well as introducingthe concept of health promotion.

We are proudto be responsible for promoting your products and being your community outreachmechanisms to reach local communities in the three countries we circulate in.

The magazineis empowered by health specialists, doctors and professional young management,sales and technical team.

Our Vision:

 Our goal is to provide individuals and groupsin our community with the latest and most useful health information andknowledge, promoting health related behavior change and; collectively buildinga healthy community reflecting a healthy image.

Zay El-Qamar Chapters:

1- 3ala alwaqe3:

This chapter highlights the reality of health in Jordan. A Journalistinvestigates a certain health issue and portrays an in-depth objective analysison the current situation. This chapter aims to be an advocative tool inportraying the needs of community, and being the focal point in reachingdecision makers in reading the suggested solutions in the article and takingthese ‘suggested solutions’ from the community into account when certain lawsare to implemented, or exisiting laws are to be modified.

2- E7na WelQamar:

This chapter focuses on child development and promotes the importanceand the right of every child to health. This chapter shall cover each stage of child development, starting fromthe pre-natal stages.

3- Qamrna:

Energy that is related to the moon, showing the influence of moon energyon our body and health.

4- Sahtain Ala Qalbak:

The chapter highlights the importance of nutrition, and the importanceof preventive measures to health. This section is specialized in promoting ahealthy diet, vitamins and metals the body needs?

Advertising:

The magazine has been introducing many new ideas and innovativeapproaches targeting customers. Advertisers are constantly introduced todifferent approaches to target their clients.

Readers Profile:

- Mothers & Children.

- Youth & Elders.

- Anybody who can Read / understand and can be anambassador in promoting health promotion

Circulation:

     10,000 copies:

2,000 Copies are distributed through Jordan Distribution Agency (AramexMedia) wait and read area.

8,000 Copies are distributed through (WANA Co.) to the below mentionedtargeted groups.

Distribution:

Magazine shall be distributed for free to the targetedgroup.  “Zay El Qamar” shall beavailable at:

- Health Centers

- Ministry of Health

- Hospitals and Children Clinics

- Youth Organizations in Jordan

- Arab embassies in Jordan

- Banks

- Foreign & International NGO’s

- A selected VIP List. 1500

    - Selected restaurants,  gyms & Beauty Centers.

- Royal Jordanian Airline (V. I. P. Lounge)

* Please notethat the quantity of distribution to each outlet differs from each Issue as perdemand.

RATE CARD (2009)

Technical information

Page dimensions (21.X 26 cm + 5 mm bleed)

Artwork:  To bedelivered on a CD with a signed colored printout. All artwork must be handedover to the magazine by the 19th of each month. If any delay was predictedplease notify the sales person in charge to check for possibility ofpostponement.

Note: the magazine is scheduled to be out in themarket around the 1st week of each 60 days to guarantee that the client isgetting his full promotional opportunity and the longest period for hisadvertisement.

One Page

26 cm

42cm

21 cm

Double Spread

26 cm